Netflix

Netflix

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The company was established in 1997 and is headquartered in Los Gatos, California. It started its subscription service in 1999. In 2009 it was offering a collection of 100,000 titles on DVD and surpassing 10 million subscribers. On February 25, 2007, Netflix announced the billionth DVD delivery. On July 19, 2010, Netflix announced its service would be made available in Canada starting in the third quarter of that year.

Netflix is a subscription-based movie and television show rental service that offers media to subscribers via Internet streaming and via US mail.

The company provides a monthly flat-fee service for the rental of DVD and Blu-ray movies. A subscriber creates an ordered list, called a rental queue, of movies to rent. The movies are delivered individually via the United States Postal Service from an array of regional warehouses. Currently, there are more than 100 shipping points located throughout the United States. The subscriber can keep the rented movie as long as desired but there is a limit on the number of movies (determined by subscription level) that each subscriber can have on loan simultaneously. To rent a new movie, the subscriber must mail the previous one back to Netflix in a prepaid mailing envelope. Upon receipt of the disc, Netflix ships the next available disc in the subscriber's rental queue.

Netflix offers several pricing tiers starting at US $4.99 per month for one disc at a time and a limit of two per month. Netflix also offers gift subscriptions for various rental tiers.

Since November 21, 2008, Netflix has offered their subscribers access to Blu-ray Discs for an additional fee, depending on subscription package. The fee for this service increased on April 27, 2009.

In addition to its movie rental service, Netflix formerly sold used movies. The purchase was delivered via the same system and billed using the same payment methods as rentals. This service was discontinued at the end of November 2008.

Starting January 6, 2010, Netflix reached an agreement with Warner Brothers Pictures to delay renting new releases for 28 days from their retail release in an attempt to help studios sell more physical media at retail outlets. A similar deal with Universal Studios and Twentieth Century Fox was reached on April 9, 2010.

Netflix offers internet video streaming ("Watch Instantly") to all subscribers, enabling the viewing of films directly on a PC or Mac, or TV at home. Internet video streaming comes at no additional charge with Netflix's regular subscription service, however only a limited portion of Netflix's content is available via the "Watch Instantly" option.

In its simplest form, video is streamed to the user using standard PC hardware, and requires Microsoft's Silverlight software to be installed. Viewing is initiated by pressing a "Play Instantly" button, and played back on the PC monitor. Films can be paused or restarted at will.

Video can also be viewed on various set-top devices which are listed in the Device support section.


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